Travel Trends Campaign

The goal: to position Inhabit as a travel and hospitality thought leader

The result: our most successful marketing-led initiative for the short-term rental division in 2024.

I helped lead a multi-phase, multi-channel campaign that targeted vacation rental managers in the travel and hospitality industries.

Through writing and strategizing the content across email, social media, and online channels, I played a pivotal role in launching one of our largest webinars to date.

The graphic used for promoting the first webinar.

The campaign ended up being so popular that we launched a summer update.

The graphic used for the highly requested follow-up.

A snapshot from the live webinar covering trends for 2024.

  • I wrote targeted email campaigns to earn us nearly 600 registrants.

    See a sample email attached as a PDF here.

  • I wrote social media posts for five key brands within Inhabit to encourage property managers in the travel industry to attend.

    See a sample for Streamline here.

  • We hosted one in January of 2024 and another in June of the same year.

  • Using the webinar replay, I wrote blogs and the corresponding post-webinar emails to send out the embedded webinar replay to everyone who registered.

    • Read webinar #1 replay blog here.

    • Read webinar #2 replay blog here.

    • See a sample post-webinar email here.

Process

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